SACHA BARON COHEN SUES CANNABIS COMPANY FOR USING “BORAT” CHARACTER AND TAG LINES WITHOUT PERMISSION

In another strike against advertisers who use celebrity names and photographs without permission, Sacha Baron Cohen recently sued Solar Therapeutics, a cannabis products company, seeking at least $9 million.[1] In this case, the defendant used a photograph of Baron Cohen’s widely recognized character Borat, and his trademark expression “Very Nice!,” […]